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Bristol Myers Squibb does away with the 'old me' in latest Zeposia DTC campaign for ulcerative colitis


Bristol Myers Squibb is launching a new ad for its blockbuster-in-waiting drug Zeposia as it focuses on a new future for those with ulcerative colitis (UC). | Bristol Myers Squibb is launching a new ad for its blockbuster-in-waiting drug Zeposia as it focuses on a new future for those with ulcerative colitis (UC).


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