VMLY&R’s bid to clean up again at the Cannes Lions International Festival of Creativity is backed by a new collaborator: generative AI. | VMLY&R’s bid to clean up again at the Cannes Lions International Festival of Creativity is backed by a new collaborator: generative AI. Using the hyped technology, the marketing and comms agency has turned the testimonies of breast cancer patients into paintings for Gilead—and turned up the heat on Spanish legislators in the process.
