After conducting thorough research and analysis in the initial discovery phase, the next step in the process of creating gamified learning for Pharma clients is the modeling phase. This crucial step involves shaping the design and structure of the gamified learning experience, ensuring that it aligns with the specific needs and objectives of the Client and HCP.
Understanding the Target Audience
Before diving into the actual creation of the gamified learning experience, it is essential to have a deep understanding of the target audience. In the case of Pharma clients, this would typically include professionals such as medical representatives, sales representatives, and healthcare providers. By understanding their roles, responsibilities, and challenges, the gamified learning can be tailored to address their specific needs and enhance their knowledge and skills.
Furthermore, it is important to consider the preferences and learning styles of the target audience. Some individuals may prefer interactive and hands-on learning experiences, while others may prefer more theoretical and text-based approaches. By accommodating different learning styles, the gamified learning can cater to a broader audience and ensure maximum engagement and effectiveness.
Defining Learning Objectives
Once the target audience has been identified, the next step is to define clear learning objectives for the gamified learning experience. These objectives should be specific, measurable, achievable, relevant, and time-bound (SMART). By clearly outlining what learners should be able to achieve by the end of the gamified learning, the design and content can be structured to support those objectives.
For Pharma clients, the learning objectives may vary depending on the specific topic or area of focus. Some common learning objectives could include improving product knowledge, enhancing communication and sales skills, understanding regulatory guidelines, or developing expertise in specific therapeutic areas. By aligning the gamified learning with these objectives, it becomes a powerful tool for skill development and knowledge enhancement.
Creating a Game Design Framework
The game design framework serves as the blueprint for the gamified learning experience. It outlines the structure, mechanics, and dynamics of the game, ensuring a cohesive and engaging learning experience. The framework should include elements such as levels, challenges, rewards, feedback mechanisms, and progression pathways.
In the case of Pharma clients, the game design framework can incorporate industry-specific elements to make the learning experience more relatable and meaningful. For example, learners can navigate through virtual pharmaceutical companies, complete sales simulations, or engage in role-playing scenarios that mimic real-life situations. By leveraging gamification techniques, such as leaderboards, badges, and points systems, the learning experience becomes more immersive and motivating.
In conclusion, the modeling phase of creating gamified learning for clients is a critical step that shapes the design and structure of the learning experience. By understanding the target audience, defining clear learning objectives, and creating a game design framework, the gamified learning becomes a powerful tool for skill development, knowledge enhancement, and engagement in the industry.
