Case Study 1 quiz
Test your knowledge and find out how well you picked up the key learnings of Case study 1.
(Don’t worry this is not a pass/fail quiz.)
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Question 1 of 9
1. Question
What was the main concern raised by the complainant about the Eliquis website?
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Question 2 of 9
2. Question
What were the specific clauses cited by the complainant as being breached?
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Question 3 of 9
3. Question
Who responded on behalf of Bristol-Myers Squibb and Pfizer for the development and review of the Eliquis website?
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Question 4 of 9
4. Question
What was the aim of developing the Eliquis website according to the Alliance?
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Question 5 of 9
5. Question
What were the requirements of the Code that the Authority asked Bristol-Myers Squibb and Pfizer to consider in relation to the complaint about the Eliquis website?
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Question 6 of 9
6. Question
Did the Panel agree with the complainant’s concerns about the ‘choose Eliquis’ messaging on the website?
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Question 7 of 9
7. Question
Did the Panel find any breaches of Clause 5 of the Code?
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Question 8 of 9
8. Question
Did the Panel find any breaches of Clause 6 of the Code?
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Question 9 of 9
9. Question
Did the Panel find any breaches of Clause 12.9 of the Code?
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